Southwest Airlines. As previously mentioned “as a company that is constantly evolving, Southwest Airlines Co. is always trying to strive for their ultimate mission of providing the “highest quality of customer service delivered with a sense of warmth, friendliness, individual pride, and company spirit” (Southwest Airlines Co., 2013). About ten years ago, the leaders decided to formalize their workplace culture by identifying six values they wished to honor. To date, Southwest is the fifth largest airline in the United States. The corporate culture supports the achievement of Southwest Airlines Co.’s corporate mission and vision statements, which require high quality and popularity to ensure long-term profitability. The Airline was founded in 1971 by Herb Kelleher and Rollin King, and in the 1980’s nine years after Southwest was established they adopted a mission statement (Smith, 2004): “The mission of Southwest Airlines is dedication to the highest quality of Customer Service delivered with a sense of warmth, friendliness, individual pride, and company spirit” (“Mission & Vision”, 2011) . Few, if any, airlines in the United States or the rest of the world have lower fares. *Destination 225° is a program of Southwest Airlines and there is no cost to apply; however, candidates advancing through the selection process will be responsible for all costs incurred. Doing the right The Southwest Airlines Diversity Council–comprised of a diverse group of Employees with various job roles, in locations across the country, and with varying levels of experience–was founded more than 10 years ago. 10. Southwest Airlines does not review past postings to determine whether they remain accurate, and information contained in such postings may have been superseded. Read more. La única forma de solicitar un trabajo en Southwest Airlines … Vision statement: To become the world’s most loved, most flown, and most profitable airline. Leadership Core Values Herb Kelleher was the co-founder and CEO of Southwest Airlines from 1981 to 2007. Mission statement: The mission of Southwest Airlines is dedication to the highest quality of customer service delivered with a sense of warmth, friendliness, individual pride, and company spirit. Southwest Airlines has been in existence for over 50 years, and it started without explicitly articulated values but a shared sense of what the Southwest culture was. Southwest Airlines: “To become the world’s most loved, most efficient, and most profitable airline.” (Source: Southwest Airlines) Southwest’s vision statement stands out because it focuses on what the company wants to become. transportation. It besides shows concern for some stakeholders: employees and clients. Our Mission Statement puts it this way: “The mission of Southwest Airlines is dedication to the highest quality of Customer Service delivered with a sense of warmth, friendliness, individual pride, and Company Spirit.” The 35,000+ Employees of Southwest Airlines are the heart and soul of our Company. He was known as a very empathetic and charismatic leader that earned him respect throughout the industry resulting in a profit for a consecutive 24 years. In context of mission, vision, values and goals of Southwest Airlines following points are considered in achieving the mission and vision of Southwest Airlines: Low Fares Most Passengers have discovered Southwest Airlines through its reputation for low fares.